sprecher brewery

OBJECTIVE
Rebrand and package the Sprecher brewery brand to appeal to a larger audience

MEDIUM
Market Research, Positioning, Logo Design, Packaging, Production, Illustration

Katherine Fisher, Designer
Isabelle McGuire, Professor
Sprecher Lager
Sprecher Lager
Sprecher Ale
Sprecher Ale
Sprecher Hefe Weiss
Sprecher Hefe Weiss
6-pack
6-pack